Pinterest promo guide
Pinterest is a visual discovery platform where users “pin” and collect content from across the web. With 498 million monthly users reported at the end of 2019, Pinterest can be an effective social platform to promote your Spring store and build your brand’s presence and identity online. It’s especially powerful for creators because users often browse Pinterest with buying intent.
Pinterest can help you:
Drive traffic to your Spring store
Build brand identity
Reach new audiences outside your existing social platforms
Set Up a Business Profile
To unlock Pinterest’s full promotional features, create a Business Account.
With a business profile, you can:
Access analytics
Run ads
View engagement data
Track link performance
Pinterest analytics help you understand which pins are generating the most saves, clicks, and conversions.
Pin Your Products
Pinterest is highly visual. The most engaging content typically includes:
High-quality product images
Lifestyle photos
Bold, colorful graphics
On-trend visuals
Best Practices
Always include a direct link to your listing in the destination URL
Include clear visuals (photos, mockups, GIFs)
If running a sale, mention the promo code and end date in the description or on the image itself
When users click your pin, they should be taken directly to your product page for easy purchasing.
Tracking Performance
To track results:
Use clean listing URLs
Consider using Bitly or UTM parameters to measure clicks
Connect Google Analytics through Spring for deeper insights into traffic and conversions
This helps you identify which pins drive the most engagement and sales.
Share Real Photos (Lifestyle Content Performs Best)
Lifestyle images consistently outperform plain product images.
Showing your product in real-life settings helps customers visualize themselves wearing it.
Use “Shop the Look”
Pinterest’s Shop the Look feature allows you to tag multiple products in one image.
To use this feature, create individual pins for each product and link them appropriately.
This increases visibility across multiple listings at once.
Promote Discounts Strategically
Pinterest users respond well to limited-time offers.
Including a visible discount in your image can significantly increase conversions during key shopping periods like Black Friday.
Clear discount messaging drives urgency and action.
Create Mockups If You Don’t Have Photos
If you don’t have lifestyle images yet, use product mockups.
Mockups are a great way to:
Present your designs professionally
Test new concepts
Build out your Pinterest boards
Platforms like Placeit offer thousands of templates for creating product visuals.
You can also repin content from fans who share photos featuring your products (with permission).